Portrait · World · Story
Who is Alex Novai?
Alex Novai is an editorial digital avatar, imagined as a character living between fashion, travel, photography and contemporary lifestyle.
The character
A character, not just a virtual face.
Alex was designed as a consistent identity, with a recognisable look, a backstory, his own tastes and a particular way of looking at the world.
He loves cities that move, hotels with a strong identity, well-cut clothes and images that tell a story. His world takes shape between Geneva, Paris, Milan, London and Dubai.
His content is about travel, menswear, inspiring places, photography and simple moments that take on another dimension when you look at them closely.
Where is Alex from?
Swiss, French and Senegalese roots.
Geneva
Home base.
Paris
Fashion and creativity.
Milan
Design and style.
London
Energy and movement.
His style
Understated, contemporary elegance.
Structured coats, textured knits, white shirts, well-cut trousers: silhouettes that stay natural.
His face, marked by vitiligo, his short textured hair and his two-coloured eyes, green and blue, are part of his visual identity.
The work behind Alex
A creator, an art director, an agent.
Alex is developed and managed by Giuseppe Pagliuca, his creator, art director and agent, at GBA Global Business Agency in Switzerland.
Giuseppe imagines his world, keeps his image consistent and develops the editorial projects, collaborations and content of the Alex Novai brand.
Transparency
Alex Novai is a fictional digital avatar.
The images, scenes and stories published here belong to a creative world built around him, with the help of artificial intelligence. The places, hotels and travel advice, however, are real.