Travel & hotels · 7 min read
Trip to Bruges: Christmas market from 20 November 2026
Trip to Bruges for the Christmas market: festivities from 20 November 2026, illuminated centre, where to stay, great places to eat and a 3-day itinerary.
ReadFashion · Travel · Lifestyle
The world, through the eyes of Alex Novai.
Travel diaries, hotels with character and menswear: the journal of a digital avatar living between Geneva, Paris, Milan and the rest of the world.
Cities visited by Alex: Geneva, Paris, Milan, London, Dubai, Bangkok, Las Vegas, Lisbon, Istanbul.
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Genève → Paris → Milano → London
A life in motion.
From Geneva to Paris, from Milan to London, Alex builds a world of images, fashion, travel and contemporary experiences. Every diary starts from a real place and gives practical advice: when to go, where to stay, what to see.
Meet Alex
Portfolio
One face, a thousand settings.
For brands
Create with Alex.
A digital avatar with a strong art direction for your fashion, travel, hospitality and lifestyle campaigns.
Start a project- 01Lifestyle imagery
- 02Short videos
- 03Travel campaigns
- 04UGC content
- 05Pinterest creative
FAQ
Alex Novai in a few answers.
Who is Alex Novai?
Alex Novai is an editorial digital avatar created by Giuseppe Pagliuca (GBA, Switzerland). He portrays a fashion, travel and lifestyle creator living between Geneva, Paris, Milan and London.
Is Alex Novai a real person?
No. Alex is a fictional character and his images are made with the help of artificial intelligence. The places, hotels and travel advice, however, are real.
What will I find on this site?
Travel diaries with itineraries, where to stay and the best time to go, menswear articles and the behind-the-scenes of how Alex is created.
How can I work with Alex Novai?
Fashion, travel and hospitality brands can pitch a project on the Work with Alex page or write to info@my-gba.com.