Collaborations · UGC · Imagery
Create something singular with Alex.
Alex Novai works with brands that want to tell their story with a strong, contemporary and instantly recognisable visual identity.
What we create
Four playgrounds.
Fashion & lifestyle
Editorial images, looks, launch campaigns and visual worlds for fashion houses, designers and labels.
Travel & hospitality
Destination stories, hotel experiences and mood imagery that make people want to discover a place.
Avatar UGC
Short formats and real-life scenes made for social media, with an identity unlike classic campaigns.
Art direction
Tone, references, scenes, outfits and the overall consistency of a campaign.
Which projects?
A campaign, a launch or a presence over several months.
Every collaboration is shaped around the brand’s goal, its audience and the platforms it uses.
One strong image
To present a product or a collection.
A story
To add context and build attachment.
A series
To build a regular presence.
The process
How a collaboration works.
The brief
We talk about your brand, your goal, your references and the deliverables you need.
The direction
We build the visual line, the scenes, the outfits and the tone of the campaign.
The delivery
Images and content are prepared for the agreed formats and channels.
First conversation
Tell us about your project.
Share your brand name, the type of project, the platforms, the timing and the content you need. No finished brief required: we can help you shape the idea.
Prefer email? info@my-gba.com